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Title:
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Written by:
Colin BryarBill Carr 
Read by:
Robert Petkoff 
Format:
Unabridged CD Audio Book 
Number of CDs:
Duration:
10 hours 41 minutes 
Published:
May 01 2021 
Available Date:
May 01 2021 
Age Category:
Adult 
ISBN:
9781867531395 
Genres:
Non-fiction; Business & Finance; eBusiness; Finance 
Publisher:
Bolinda/Macmillan audio 
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AUD$ 39.95
AUD$ 39.95
 

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.

'Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business.'
Tim O'Reilly, owner of O'Reilly Media

'A must read for every entrepreneur or business leader focused on driving growth.'
Mariana Garavaglia, Chief People & Business Operations Officer, Peloton

'Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards.'
Jeff Wilke, CEO, Worldwide Consumer, Amazon